ITC SheTrades and Visa: Asia Pacific

The ‘SheTrades & Visa: Asia Pacific’ project is dedicated to advancing women’s economic empowerment across the region. It focuses on promoting women’s participation in open digital economies, fostering entrepreneurial skills, providing tailored technical assistance in the Philippines, and facilitating virtual market and financial access for women-led businesses.
Implemented between July 2023 and July 2024 across the Asia Pacific region.
About the project
ITC SheTrades and Visa have formed a strategic partnership in a collaborative endeavour to enhance women’s economic empowerment in the Asia Pacific. The project will employ a multifaceted approach that targets export-ready women-led businesses across the region.

The project will:
  • Advocate for women’s participation in open digital economies
  • Enhance entrepreneurial skills
  • Facilitate virtual market and financial access for women-led businesses
  • Provide customized technical assistance in the Philippines
  • Bring Visa’s financial literacy and management tools into the fold of the
The ‘SheTrades & Visa: Asia Pacific’ project operates within the overarching framework of Visa’s regional program in Asia Pacific. The collaboration builds on ITC SheTrades’ proven expertise in advancing women-led businesses and worldwide networks with the advocacy prowess of Visa in Asia Pacific. This synergy is in alignment with ITC’s broader commitment to women’s empowerment through its Empowering Women to Trade program, making a direct and substantial contribution to ITC’s impact objectives, particularly in fostering Inclusive Trade and promoting the United Nations Sustainable Development Goals 5, 8, and 17.
Learning Resources
Explore a new collection of e-learning courses brought to you by Visa Asia Pacific and leading experts at the ASEAN SME Academy, Pacific Asia Travel Association (PATA) and the UN Capital Development Fund (UNCDF), Dive into essential business topics, including insurance, break-even analysis, and financial management and equip yourselves with the right skills to take your businesses to the next level!

Pacific Asia Travel Association (PATA)
UN Capital Development Fund (UNCDF) 
ITC-Visa Self Assessment Toolkit
Discover the ITC-Visa Self-Assessment Tool to evaluate your business competitiveness! This tool will help you gain a comprehensive understanding of your business’s current standing, pinpoint areas for improvement, and receive personalized insights to guide your business development strategy.

How to access the ITC Self-Assessment Tool:
  • Access the platform here.
  • Log in to your account—or create one if you don’t have one.
  • Start the assessment and complete it at your own pace.
For additional guidance, please consult the instructions outlined in this guide or watch this webinar, which features insights from ITC experts. These resources provide step-by-step to help you complete the assessment.
Past activities
  • 04 – 06 December 2023: Capacity building and speed networking with partners in Manila, Philippines, addressed export and investment competitiveness and targeting 100 Filipina entrepreneurs. The workshop occurred alongside the “National Exporters Week,” flagship event launched by the Department of Trade and Industry, the SheTrades Hub host institution in the Philippines.
Upcoming activities
  • Q1 2024: A three-part webinar series co-delivered by SheTrades and Visa exploring financial principles, Fintech, and access to capital (grants and loans).


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