Events & Activities

Trade fair for Rwandan women in horticulture: Fruit Attraction 2024

When: October 8, 2024 – October 10, 2024

Where: Madrid, Spain

Horticultural Fresh Produce

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Application is open for Rwandan women in horticulture!

The VIBE Programme is delighted to invite Rwandan women-led businesses in the horticultural fresh produce sector to apply for the opportunity to exhibit at Fruit Attraction 2024. The agribusiness trade fair will take place from 08 – 10 October in Madrid, Spain.
What support will selected Rwandan women entrepreneurs receive?

The VIBE Programme will cover the following costs:
  • Registration to attend the event and the booth space at the event
  • Accommodation with breakfast and WIFI for 4 nights (Check in: Monday, 7; Check-out: Friday, 11 October 2024)  
  • Return economy flight tickets

How to apply
  • Apply using the following link before Sunday, 7 July 2024, 23:59 HR CEST: click here.
  • Make sure to read carefully, sign, and upload to the application form the Terms and Conditions form, which is found here: click here.

About the VIBE Programme

In partnership with Mastercard Foundation, TradeMark Africa (TMA) and the International Trade Centre (ITC) are jointly implementing a five-year Value-added Initiative to Boost Employment (VIBE) Programme. The VIBE Programme aims to increase dignified employment, particularly among excluded groups such as women, youth, refugees, and people living with disabilities in Rwanda. 
Through its flagship programme on women and trade, the SheTrades Initiative, ITC is working with 150 women-led businesses in Rwanda’s horticulture sector so they can become more competitive, access new market opportunities, and create more jobs, especially for young women. This work is being undertaken in collaboration with the SheTrades Rwanda Hub, co-owned by ITC and hosted by the Private Sector Federation Specialized Cluster.