SheTrades Latin America: Supporting women businesses‘ transition towards the post-COVID digital age

SheTrades Latin America is an initiative of ITC SheTrades and implemented by ITC ecomConnect, with the objective of supporting and training 1,000 women-led businesses to enable them to sell their products and services online. 
Implemented from June 2022 to December 2023. 
About the project
To advance Sustainable Development Goal 5, ITC partners with specialized e-commerce institutions in Argentina, Chile, Colombia, Costa Rica, El Salvador, Honduras, Guatemala, Panama, and Uruguay. The project’s primary objective is guiding and assessing a total of 1,000 beneficiary companies on their e-commerce journey through a virtual learning platform developed by these collaborators, who also work on creating essential tools and organizing events in Spanish.
Since its inception, the project has delivered:
  • 729 women-led businesses enrolled in the virtual learning courses from Argentina, Colombia, Chile and Uruguay
  • 250 women-led businesses trained by local institutions on how to use ITC’s digital tools
  • Two webinars on leveraging the power of e-commerce to technical institutions
  • One networking session for entrepreneurs, partners and business support organizations
  • 25 new Spanish digital tools and methodologies developed to prepare Latin American women-led-businesses to operate in the new digital world

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