Events & Activities
Fruit Attraction 2026
When: October 6, 2026 – October 8, 2026
Where: Madrid, Spain
AgrifoodHorticultural Fresh Produce
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Are you a Rwandan woman supplying fresh horticulture or processed agrifood products?
We are supporting a select number of women-led businesses to exhibit at Fruit Attraction 2026 in Madrid, 6 to 8 October.
Fruit Attraction is one of the world’s leading trade fairs for the fresh produce sector. The last edition brought together 2,400 exhibitors and more than 121,000 trade visitors from 150+ countries, among them the retailers, wholesalers and importers sourcing their next suppliers. Three days at IFEMA Madrid will put your products directly in front of the buyers who matter.
At the 2025 edition, we supported 10 women-led businesses to exhibit; they left with an estimated €2.9 million in trade leads.
Applications close 19 July.
This initiative is co-implemented by TradeMark Africa and ITC in partnership with the Mastercard Foundation and
Private Sector Federation- Specialized Cluster, host of the SheTrades Rwanda Hub.
Fruit Attraction is one of the world’s leading trade fairs for the fresh produce sector. The last edition brought together 2,400 exhibitors and more than 121,000 trade visitors from 150+ countries, among them the retailers, wholesalers and importers sourcing their next suppliers. Three days at IFEMA Madrid will put your products directly in front of the buyers who matter.
At the 2025 edition, we supported 10 women-led businesses to exhibit; they left with an estimated €2.9 million in trade leads.
Applications close 19 July.
This initiative is co-implemented by TradeMark Africa and ITC in partnership with the Mastercard Foundation and
Private Sector Federation- Specialized Cluster, host of the SheTrades Rwanda Hub.
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