Events & Activities

CREATE: Know Your Customer, Business and Market

When: July 23, 2026 – August 27, 2026

Where: Virtually on Zoom

Crafts

Young Ugandan women in crafts – connect your product to the right buyer

CREATE is delivering a free 6-part webinar series for young women and young people aged 15–35 in Uganda’s craft sector, every week from 23 July to 27 August 2026.

The six sessions cover market segmentation, customer profiling, buying behaviour, and how to apply those insights to products, branding and sales. The final session is a live conversation with a guest brand founder who has done exactly this.

The series is open to artisans, women-led businesses, cooperatives, informal and home-based producers, and others in the craft sector. Rural women, refugee youth and women with disabilities are especially encouraged to register. Business support organisations, TVETs and community-based organisations are encouraged to share this with their networks.

All registration information is kept confidential and used only for programme purposes.

This programme is completely free. Be cautious of anyone asking for payment on our behalf, please report incidents immediately. You can contact us via: Contact: +256 779 644905 or +256 707 986237. Email: info@bayimba.org.

This initiative is implemented by ITC and BAYIMBA Foundation in partnership with the Mastercard Foundation.

Part 1: Preparing Institutions and SMEs for Global Buyers

23 July: Finding Your Market Segment (Part 1)
30 July: Choosing Your Market Segment (Part 2)

Part 2: Understanding Your End Consumer

6 August: Building Your Customer Profile
13 August: What Drives Your Customers
20 August: Turning Insight into Strategy
27 August: Learning from a Brand That Did It