ITC SheTrades Initiative

Expanding women’s opportunities in global trade

Register now and join our global platform for women in trade to learn, connect and do business.

For buyers, investors and partners

Discover premium products and services, invest in women’s businesses and their local communities, and partner with SheTrades as we make global trade both inclusive and sustainable.

For women in business

Connect to over 40,000 businesses, showcase your products and services to international buyers, and access learning, investment and business opportunities to take your business global.
  • Since participating in the SheTrades Rwanda Project’s barista and packaging training, my staff have improved their local market expertise in Sake Coffee – Marie Laetitia Kayitsire

  • The SheTrades and UPS in Nigeria coaching programme increased my knowledge on how to navigate national and international markets. – Funmilola Omokunga

  • In all, SheTrades has pushed me along the right path of being a successful entrepreneur. – Muthoni Waigwa

  • Thanks to SheTrades, I won a grant from Access Bank Rwanda. Now I have increased my purchases from farmer cooperatives, and my sales to supermarkets have increased by 20%. – Jaqueline Mukashyaka

  • SheTrades Commonwealth helped my business venture into new spaces and access new clients. – Wanjiru Njenga

  • Since participating in the SheTrades Rwanda Project’s barista and packaging training, my staff have improved their local market expertise in Sake Coffee – Anselma Chaleuan

  • Thanks to SheTrades we have a solid 5-year export marketing plan and 25% of our sales come from exports. Our team has grown from 10 to 35 employees. – Achini Perera

  • SheTrades through Digitalization helps small companies overcome challenges related to logistics and finance. – Ndeye Fatou Njie


Find the right course for your business needs and earn ITC certificates on SheTrades Academy.
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Connect with capital providers and fast-track your journey to investment readiness with SheTrades Invest.
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Browse our catalogue of publications and access the latest policy insights on women and trade.


Apply or register for webinars, in-person workshops or trade fairs delivered by industry experts.
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ITC SheTrades & Visa: Asia Pacific

New e-learning resources on business management, financial literacy and cybersecurity

Discover a new suite of courses brought to you by Visa Asia Pacific and its partners at ASEAN SME Academy, Pacific Asia Travel Association (PATA), and the UN Capital Development Fund (UNCDF).

The latest at SheTrades

Online training programme on intra-African trade in processed foods
Register now and join us as we navigate the fundamentals of trade fairs, exporting, certifications and more! Two sessions, in English and French, are available for each module.
Sessions in English Sessions en français
How Nyawa Chipalabela grew her flourishing jewellery business in Zambia
Through the Zambia Development Agency, Nyawa was connected to the EIF- and ITC-funded SheTrades Zambia project. Learn how the entrepreneur went from local to global.
Read the report
SheTrades is now on LinkedIn and Twitter/X

We are thrilled to present to you two new ways to connect with us. Follow us on Facebook, LinkedIn and Twitter/X and be part of our fast-growing community and global movement.
Join the community
Our partnership with Maersk

Three women defying the odds

Thousands of miles apart, but united in their ambition to grow their businesses and make a difference to their communities and environment. Watch three of our latest videos of Sheetal, Elizabeth and Olasumbo.
Assess your business competitiveness
Take this simple survey to identify your business’ strengths and weaknesses, and receive a recommended list of free ITC online courses specially tailored to your needs.

A global community of 18 SheTrades Hubs

SheTrades Hubs are nationally or regionally anchored resource centres for women entrepreneurs to access trainings on key topics, market and investment opportunities. Our global community comprises 16 in-country and two regional hubs across Africa, Asia, Latin America and the Caribbean and Middle East and North Africa region.

Corporations who care

Our partners understand that women’s economic empowerment is not just a moral imperative, but also makes good business sense.

Meet the corporations who are championing women’s economic empowerment with SheTrades—and learn how you can join us in delivering concrete results for women in trade.