(Geneva) – Micro, small and medium-sized enterprises (MSMEs) in the e-commerce sector of 6 Central America countries are set to reap greater benefits from participation in international trade thanks to the existing partnership with eBay and two new partnerships struck by the International Trade Centre with PayPal and Payoneer, two leading global payments system providers.
To kick off the new partnerships, the partners are this week (14-18 October) organizing a series of workshops in San Salvador, El Salvador, on online marketplaces and payments solutions to be used in e-commerce activities. Twenty trainers from trade and investment support institutions in the 6 countries - Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama - are participating in the workshops, which are hosted by PROESA, the Export and Investment Promotion Agency of El Salvador.
The workshops are part of a wider European Union-funded project – Linking Central American Women-Owned Businesses with the Global Gifts and Home Decoration Market – which is implemented in collaboration with the Secretariat for Central American Economic Integration (SIECA) and national implementing partners. The initiative aims to boost the capacities of more than 200 women-owned businesses and entrepreneurs in the handicraft sector. These entrepreneurs are looking to boost their e-commerce skills and develop long-term strategies for selling their goods in international markets through online channels. Participants will get to grips with new technologies, business processes, payment methods, and logistics and shipping requirements related to transferring their businesses online.