Press Release | 25 Sep. 2020

ITC releases French version of its SheTrades platform

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The International Trade Centre's SheTrades initiative today announced the release of the French version of their online platform. Recently forging a presence in a number of French-speaking countries, such as Cote d'Ivoire, Guinea and Senegal, the rollout of a French-language platform will now enable more women entrepreneurs, buyers, and partners to participate fully in the successful initiative.

By joining the SheTrades community on SheTrades.com, French-speaking users can register to access various modules, participate in numerous webinars, and access past recordings at any time. The main training hub for the initiative - SheTrades Virtual Learning - is also navigable for French-speaking users. This contains free, high quality e-learning modules that have been designed by experts, and guide women entrepreneurs through the entire export journey. This means that regardless of their stage of export-readiness, they are able to access and learn relevant knowledge and skills. Funded by the Korea International Cooperation Agency (KOICA), the SheTrades West Africa project supported the development of French e-learning modules covering topics such as managing cash flow, managing quality of exports, developing an export plan, and designing a strategy for success. In addition, all publications, success stories, news, as well as user-generated content, is automatically translated for French-speaking users. SheTrades West Africa aims to improve the livelihoods of 10,000 women working in the cashew, cassava and shea value chains. To learn more about the project, visit: https://www.shetrades.com/en/projects/shetrades-west-africa.

Beyond the e-learning components, SheTrades.com is also a place where women entrepreneurs can showcase their products and services, network, meet buyers, and strike deals. Not only this, they can also discover the exciting opportunities that the initiative has to offer, like part taking in international trade fairs and in-country workshops.

In 2019, under their partnership, ITC SheTrades and UPS told the inspirational stories of three women entrepreneurs through three compelling films by director Malcolm Green. Watch the film with French subtitles at: https://www.youtube.com/watch and become a member of SheTrades at SheTrades.com.

*Download the free app via Google Play or App Store.

Watch a short video to learn about the SheTrades Initiative with French subtitles at: https://www.youtube.com/watch


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