SheTrades South Africa

What is the SheTradesZA Hub?

Together with the Republic of South Africa’s Department for Small Business Development and the Small Enterprise Development Agency (Seda), ITC SheTrades is establishing a SheTrades ZA Hub, to support South African women entrepreneurs to increase their international competitiveness and connect to national, regional and global markets.


⭐ SheTrades ZA’s goal: to connect at least 50 000 women owned businesses to market by 2023.  This is part of South Africa’s contribution to ITC's goal of connecting three million women owned businesses to markets by 2021.


An opportunity for women entrepreneurs in South Africa 

Under the SheTrades ZA platform, selected women-owned businesses and corporations will benefit from a wide range of opportunities to expand their business and jointly advance women economic empowerment.


How can women-owned businesses benefit?  
  • ✔️ Connect to potential buyers, investors, suppliers and business support organizations;

    ✔️ Learn new skills to enhance international competitiveness through our free e-learning courses, on-site workshops and webinars; 

    ✔️ Receive support to attend national, regional and international trade fairs including SheTrades Global;

    ✔️ Opportunities to participate in B2B meetings;

    ✔️ Access to investment opportunities

    ✔️ Increased visibility and larger network in international markets 

    ✔️ Networking and knowledge sharing opportunities with other SheTrades women entrepreneurs

  • How can corporations benefit? 
  • ✔️ Connect with over women-owned businesses in South Africa and expand your pool of suppliers;

    ✔️ Identify unique and innovative businesses opportunities;

    ✔️ Learn, share and exchange with key businesses, governments and institutions;

    ✔️ Support the UN Sustainable Development Goals by empowering women;

    ✔️ Develop new partnerships and increase your visibility in emerging markets.

Ready to do business?
Become a member of the SheTradesZA Hub by registering on the SheTrades platform now! Click here 

Already a Member? Click here to sign in 

Have a question? 👉 Send an email to

For more information, access the SheTrades ZA Brochure here.


About ITC 

The International Trade Centre is the joint agency of the World Trade Organization and the United Nations. ITC assists small and medium-sized enterprises in developing and transition economies to become more competitive in global markets, thereby contributing to sustainable economic development within the frameworks of the Aid-for-Trade agenda and the United Nations’ Sustainable Development Goals.

About ITC SheTrades

The ITC SheTrades initiative aims to connect three million women to market by 2021 and rallies stakeholders around the world to work together on seven actions to address trade barriers and create greater opportunities for women entrepreneurs. It is supported by a web and mobile digital platform. 

In South Africa 

About DSBD

The Republic of South Africa’s Department of Small Business Development (DSBD) is mandated to lead and coordinate an integrated approach to the promotion and development of entrepreneurship, small businesses, and co-operatives, and to create an enabling legislative and policy environment to support their growth and sustainability. The SheTrades ZA platform will enable South African women entrepreneurs to have better access to global markets. For more information, please visit the following websites:

About SEDA

The Small Enterprise Development Agency (Seda) is an agency of the DSBD which provides non-financial support to small enterprises and cooperatives in South Africa. Seda has by far the biggest network of offices in the country, with 53 branches including 46 co-location points. Seda has a presence in some townships and rural areas and has programming targeting youth and women. Seda also supports 99 Technology Incubation Centres across the country, affording start-ups and new disruptive innovations a well-equipped and protected environment in which to develop and grow for a period of three years. For more information, please visit and She Trades South Africa (