09 Apr. 2019

NY NOW proved an invaluable experience for Penny Winter, Ruby Buah, and others


NY NOW is the largest wholesale trade fair in the United States, taking place twice a year in New York City. It features comprehensive collections - HOME, LIFESTYLE and HANDMADE. By joining ITC SheTrades, women entrepreneurs are given the opportunity to showcase their products at this leading market. The following quotes reflect the experiences of two of our SheTrades beneficiaries who attended NY NOW in February 2019:

“This event has been everything for my business! The opportunity to present Kua on the world stage where I got to meet buyers from across North America, South America and Europe has helped me gain buyers from across the world. The wealth of information from the webinars and training helped me not just during the trade show but it has been very useful in my day to day business."  Ruby Buah, (CEO Kua Lifestyle, Ghana) 

"It was an invaluable experience being able to test our products within different US audiences, and receive invaluable D2C feedback on product. The preparation training that did not stop coming, the detail of what to expect, and particularly, the sharing of specific industry related information made this experience beyond valuable. I am absolutely blown away by the nurturing support I have received, and my business has and will continue to benefit because of it. Absolutely delighted.” Penny Winter, (CEO at Penny Winter, Kenya) 

About SheTrades in the Commonwealth Project:

The SheTrades in the Commonwealth project aims to facilitate the participation of women-owned businesses in international trade and increase job creation in Commonwealth countries.

To learn more please visit:



To become a beneficiary register here: