Press Release | 18 Dec. 2018

Kenyan Women Entrepreneurs Go Global on eBay

The International Trade Centre (ITC) is working towards boosting trade opportunities for women entrepreneurs through an e-commerce pilot in collaboration with eBay. The SheTrades initiative was active in Nairobi this week establishing a global online presence for 50 Kenyan women-owned businesses.

Over the past 10 days, a team has been navigating the busy streets of Nairobi to visit women-owned businesses and help them set up online shops. The initiative has gained the support of DHL Express Kenya,  that is granting a substantial discount on its global express delivery service, as well as PayPal, which has provided training, and the international payments solution. It allows Kenyans to receive payments from global customers and to withdraw the money to their M-Pesa mobile money accounts.

The field trip in Kenya was kicked off at a workshop with practical demo sessions by DHL, PayPal and eBay. The workshop was attended by 92 SheTrades beneficiaries. Fabian Stächelin, ITC E-Commerce Consultant and former eBay manager, who leads the pilot for SheTrades said: “Today, global commerce is accessible to businesses of any size and located in any part of the world. Through global online marketplaces such as Etsy, eBay or Amazon it becomes possible to access millions of potential buyers with little upfront cost and very limited investment. A Kenyan just needs 4 things to get started: a mobile phone, an e-mail address, a debit/credit card and a valid ID. It takes me an afternoon of work with a seller to get their global online shop up and running.”

Kenyan National TV Channel K24 reported on the SheTrades/eBay pilot earlier this week. See 2 min report and live interview with Anne Chepkoech, SheTrades National Coordinator in Kenya and Fabian.

The first online shops are already live. All products ship worldwide via DHL express within 5 days or less. So what are you waiting for? Visit their Online Shops Now!

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