Webinar Series: Unlocking markets by building a sustainable tourism business
|Mar 20, 2017 - Mar 21, 2017 |Geneva,Switzerland

Webinar Series: Unlocking markets by building a sustainable tourism business

Following the adoption of the SDGs in 2015, sustainability has
nowadays become a global trend across sectors. For instance, the UN
General Assembly has declared 2017 as the international year of
sustainable tourism for development. Based on our experience, connecting
women entrepreneurs with international markets needs to go hand in hand
with supporting their efforts to improve the sustainability of their
business model.

A few big travel agencies require their suppliers to be members of
sustainability standards. Becoming members of sustainability standards
may be burdensome and costly. ITC maintains a comprehensive platform of
voluntary sustainability standards, called ITC Sustainability Map. It lists sustainability standards and offers a self-assessment exercise vis-à-vis standard requirements.

The requirements of sustainability standards can be used as the
baseline to evaluate the sustainability of enterprises’ business model.
Applying the Cambridge Value Mapping Tool to the requirements of
sustainability standards can help enterprises identify value uncaptured
and map related value opportunities.

Programme 

A series of six webinars on “Unlocking Markets By Building A
Sustainable Tourism Business” will be organized in the upcoming weeks
until before the end of June 2018. To register, please send an email to
ckemunto@intracen.org.1st webinar27 February at 11 am (Swiss time)   Introduction2nd webinar16 March at 9:30 am (Swiss time)   ITC Sustainability Map: How to do a self-assessment of a sustainability standard?


  • Speaker: Ms Regina Taimasova, Associate Market Analyst, ITC3rd webinar20 March at 11 am (Swiss time)   Cambridge Value Mapping Tool


  • Speaker: Dr Doroteya Vladimirova, University of Cambridge4th webinar27 March at 11 am (Swiss time)   Selecting a sustainability standard to unlock market opportunities for accommodation providers


  • Speaker: Ms Fiona Humphries, Technical Manager Certification Services, Travelife5th webinar6 April at 11 am (Swiss time)   Selecting a sustainability standard to unlock market opportunities for tour operators


  • Speaker: Mr Naut Kusters, General Manager, Travelife6th webinar27 April at 11am (Swiss Time)Sharing experience and closing discussion

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