Webinar Series: Unlocking markets by building a sustainable tourism business
|Mar 27, 2018 - Mar 27, 2018 |Geneva,Switzerland

Webinar Series: Unlocking markets by building a sustainable tourism business

Description

Following the adoption of the SDGs in 2015, sustainability has nowadays become a global trend across sectors. For instance, the UN General Assembly has declared 2017 as the international year of sustainable tourism for development. Based on our experience, connecting women entrepreneurs with international markets needs to go hand in hand with supporting their efforts to improve the sustainability of their business model.

A few big travel agencies require their suppliers to be members of sustainability standards. Becoming members of sustainability standards may be burdensome and costly. ITC maintains a comprehensive platform of voluntary sustainability standards, called ITC Sustainability Map. It lists sustainability standards and offers a self-assessment exercise vis-à-vis standard requirements.

The requirements of sustainability standards can be used as the baseline to evaluate the sustainability of enterprises’ business model. Applying the Cambridge Value Mapping Tool to the requirements of sustainability standards can help enterprises identify value uncaptured and map related value opportunities.

Programme

A series of six webinars on “Unlocking Markets By Building A Sustainable Tourism Business” will be organized in the upcoming weeks until before the end of June 2018. To register, please send an email to ckemunto@intracen.org.


1st webinar

27 February at 11 am (Swiss time)

  Introduction

2nd webinar

16 March at 9:30 am (Swiss time)

  ITC Sustainability Map: How to do a self-assessment of a sustainability standard?

  • Speaker: Ms Regina Taimasova, Associate Market Analyst, ITC

 

3rd webinar

20 March at 11 am (Swiss time)

  Cambridge Value Mapping Tool

  • Speaker: Dr Doroteya Vladimirova, University of Cambridge

 

4th webinar

27 March at 11 am (Swiss time)

  Selecting a sustainability standard to unlock market opportunities for accommodation providers

  • Speaker: Ms Fiona Humphries, Technical Manager Certification Services, Travelife

 

5th webinar

6 April at 11 am (Swiss time)

  Selecting a sustainability standard to unlock market opportunities for tour operators

  • Speaker: Mr Naut Kusters, General Manager, Travelife

 

6th webinar

27 April at 11am (Swiss Time)

  Sharing experience and closing discussion

Details

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