Poor packaging, labelling and presentation is one of the main reasons for the failure of locally manufactured products to compete favorably with imported ones. Improving packaging systems will help you better protect and promote your product, improve the perception by customers, strengthen your brand, improve the competitiveness of your company, increase your market shares and ultimately enter new market places.
The objective of this workshop is to provide guidance to women-owned companies in the Textile and Apparel sectors on appropriate packaging systems for micro, small and medium scaled companies, for e-commerce and for handy craft textile products. You will get a much better understanding on the selection of the right packaging materials, design, equipment and printing, which will contribute to improve your supply chain efficiency, profitability and the sustainability of your business.
The workshop will combine packaging knowledge and good practices with tools and methodologies on how to improve your packaging system, and will be delivered with the support of a Textiles and Apparel expert.
Women entrepreneurs active in the textiles and crafts sector and willing to improve their packaging system to differentiate their products and enter new market places are welcome to attend.
1. Must be a member of SheTrades Zambia Project
2. Must be an active entrepreneur in the textiles and apparel sector
3. Bring samples of your packaging, labels, business cards and brochures to the workshop
Mr. Sampath Kasirajan, is coming from India and has over 25 years of experience in the industry including the Textiles and Apparel sector.
REGISTER HERE: https://www.surveymonkey.com/r/RTCHMFT no later than 12:00 noon on 4 December 2019.
If you have any questions, please contact Ms Chileshe Mwamba - firstname.lastname@example.org